How Companies Are Incorrectly ‘Recovering’ From Google

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You may have been reading about the problems a huge number of companies have been having with their website rankings after Google made an all-encompassing change to their SEO strategy. Not only did this cause many company owners a lot of nightmares, it directly hit many businesses in ways that they may not be able to recover from. This has given rise to those who wish to capitalize on the frenzy surrounding efforts to either get back one’s feet or start a new SEO campaign correctly. Of course, these SEO ‘techniques’ sold by less than stellar ‘experts’ can sometimes be readily seen for what they are – sometimes not.

The affiliate business model issues

You’ll notice that some SEO ‘professionals’ can charge large fees, but only deliver low quality, third world results. The reason is directly related to the fact that the truth is not always profitable. A huge revelation, huh? This is the reason why there are so many affiliate programs, lead generator companies, bogus promises and all that small print.

With affiliate related companies, the “pot of gold” lies in the middle of a field of fake ranking assistance. In other words, they can sell as many promises as they wish. However, the only ones who will get any real assistance are those who are paying the most. This connects well with the bogus company being able to pay the most cash for their leads by scamming their customers with hidden costs for their service or flat out refuse to deliver on any of their promised results.

What about the big SEO companies?

This is an important point to understand. How much do you think the largest companies, with the most well known brands, pay for their SEO? That’s right nothing. That’s because they really don’t have to. These guys are backed by customer service and a recognizable brand. They don’t pay for cheap ads in order to sell their goods and services. The same holds true for the biggest and best SEO firms. They don’t pay for cheap advertising because they already have an established clientele. As a matter of fact, they have so much work that they really don’t have the time to look for new customers!

Can you get good SEO service these days?

The answer to that question is, “Yes”. However, please take note. In order to get the best SEO service, you need to work with a company that has satisfied clients in their portfolio and don’t try to sell SEO as a one-time solution to an on-going issue. The biggest truth regarding SEO is that it’s a process that needs to be diligently monitored.

So, in the long run, the first thing that you need to do is to put aside the “panic button”! Approach SEO from a calm and systematic viewpoint and carefully search for a company that can prove their reliability. Follow up on their references and you’ll end up with assistance that you can trust. If you’re looking for XRumer Services, then XRumerGeek is the answer you’ve been searching for.

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How to Keep Up With the Ever Changing Game of SEO

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Recently we discussed the meaning behind ‘Keeping up With My SEO‘. There are a lot of thing that we need to keep up with in the course of our lives. Whether it’s our bill payments, loved one’s birthdays or a million other details. However, keeping with changes in SEO can present an entirely new ballgame. The reason for this has to do with the fact that a loved one’s birthday isn’t likely to change over time (unless you count the year of their birth). But, in all seriousness, not only do SEO rules and parameters change over time – they can (and generally will) change several times over the course of a year. The difficult part is when the search engines, powers that be, think that it’s a good idea to make a drastic change. This occurred when Google decided to take an entirely different perspective when it came to the way links were being evaluated. For many website owners, this turned in to huge expense when you consider the loss of business when they suddenly disappeared from the rankings. The expenses continued to mount when it involved tracking down and cutting off numerous links that were now to be considered ‘illegal’. Some unfortunates ended up scrapping their websites and starting over from scratch!

Should you use the old “tried and true” methods?

In the past, the most common means of keeping up with SEO changes involved; newsletters (email), Google Alerts, standard publications, conferences and trusted ‘celebrities’ of the SEO field. Most will advise you to keep attending those conferences and trade shows. You should also have your favorite web ‘celebrities’ bookmarked, for continual reference, as well. But, these days, you need a more comprehensive strategy when it comes to staying “SEO savvy”. One tactic that you may wish to try is keeping your email inbox ‘free’ and then simplify your favorite SEO information sources. For those information sources, you can use Twitter as your main source and then back it us with RSS that’s loaded with feeds that are considered informative. But don’t forget to visit an SEO association, where you can pick up current info by networking with your peers.

What’s the best way to use Twitter?

You should begin by first setting up a Twitter list that has SEO information sources and set up a regular schedule for frequent monitoring. You can also back this up with connections to other Twitter lists from those who share your interest. There are quite a few of them out there (hundreds).

You can also sign into a hashtag chat that’s hosted by Twitter. This strategy will require that you can figure what constitutes a good hashtag chat. That’s pretty simple, since a good chat will have both a moderator and a related topic for discussion. This is a great way to reach out into the community. You can also bolster your RSS reader by following various links to their online resources. Also, consider:

  • #SEO is a general hashtag. In this case, the Twitter hashtag that corresponds to this is #SEOchat
  • Twitter Chat guides that are easily available
  • Promoting your own topic by utilizing Twitter’s hashtag, several days prior to the event. This will clue in all of the subsequent participants
  • Try to find a way to archive the chat – one that will post the SEO questions raised
  • The moderator should be in complete charge of the chat pace and flow by encouraging participants.

These are some of the most effective ways of keeping up with ever-changing world of SEO. As such, you can save yourself a lot of time and future headaches, courtesy of search engines!

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What Do They Mean By ‘Keeping Up’ With My SEO?

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modern day seoOne of the things that you will keep hearing, over and over, is the suggestion that you need to ‘keep up’ with your SEO on a regular basis. Is this actually true, or just something that is more like ‘icing on the cake’? Nice to have? Sure. But not a critical component. Well, guess again! The clue, here, is that if everyone is making it a point to drive home the idea of on-going SEO, then it must be pretty important. Sort of like having SEO in the first place. Actually, that analogy is not all that far from the reality. The problem with a lot of website/company owners is the false perception that SEO is a one-time thing. It’s not, my friend, and if you believe this, then you can fall prey to those scammers who offer an immediate, magical one-time solution to your SEO concerns. Afterwards, they will promptly disappear, right around the time that your SEO ranking spontaneously combusts. You see, if you’re being ranked by Google’s algorithms, they’re keeping track of things, such as how many folks are visiting your website(s). In addition, your rank will also be based on how many of those visitors will remain on your site, long enough to read your new info and possibly leave a comment of their own. How long do you think someone is going to be interested in reading the same, musty entries that were posted last week – which were the same ones as the week before? That will pretty much render your site irrelevant in the eyes of a search engine.

So, how do you address this dilemma? First of all, you need to have someone (or a number of people) on board who can generate engaging new copy for you on a consistent basis. And where does all this new copy go? It goes here:

  • A blog section that is attached to your website. Preferably one that sparks comments and replies to the items that are posted.
  • A place to post updates on new technology advancements and software updates, or items that address things within your industry.
  • Information that pertains to improvements to your own offerings, service, or promotions.
  • Prediction about future industry directions.

 

Since you will be relying on a knowledge base that encompasses multiple areas of your industry, you will usually have to engage the services of more than one post expert. In addition, you will also need to monitor the items that are posted on a day-to-day (preferably more frequent) basis. There are also other alternative venues that you will need to check out. By that, I mean press releases that announce new additions or changes in your service or a related issue. But one of the strongest SEO tools in your armory will directly relate to how well you can network with other sites that review and explain the product or service(s) that you’re offering. Becoming a guest poster and inviting experts to post on your site will seriously increase the relevance of your own website. In the long run, it’s a “one hand washes the other” concept.

When you add up all of these initiatives, you can see how a correct SEO campaign will require a considerable amount of work to effectively keep it going. But isn’t that what you would expect? How can someone say that they deserve to rank high on a search engine if, indeed, no one is searching for them? All of this falls into the category of ‘common sense’, which is what the majority of SEO strategy is all about!

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