XRumer Blog | Guides & Tutorials

Having worked in the field of website copy and SEO for a number of years, I’m constantly amazed at the willingness of people (even some pretty astute business folks) to forget that old adage, “You get what you pay for”! We discussed SEO Misconceptions in a recent entry. In this particular arena, I suspect that some of this has to do with the belief that items related to computers, and the Internet, are still new enough to produce the proverbial “computer guru” image. One who may be unfortunate enough to either live in a part of the world that is poor, or just trying to “get started” in a competitive field. While this is quite understandable, it just isn’t true. The reason for this is a relatively simple one. It pretty much has to do with some of the basic laws associated with economy.

Where is the accountability?

It goes something like this. If someone desperately needs the money, they are most likely not focused on the ‘quality’ and legitimacy of their work. They are far more likely to be focused on the amount of work they can get. So what happens is that they usually want to do the least amount possible, get paid and then move on to next paycheck. The real danger, when it comes to freelance (or small time organization) that involves the Internet, should be quickly seen by anyone who understands how the world works. If you hire someone, who either works in your company’s building or have a physical presence in your vicinity, they will understand that if the client is unhappy, they will most likely show up on their doorstep. Obviously, this is not true of a freelance worker located half way across the world. If things go wrong, it’s a lot easier to ‘disappear’ and then ‘reappear’ in a different location and possibly under a different name.

With that said, you might want to say that if you pay almost nothing for a service, you really don’t have anything to lose and you can always stop doing business with someone, if you’re not satisfied. Then you can just keep looking until you find someone who can provide what you wanted in the first place. In many cases, this is true – but not in SEO!

The complexity of the job, itself

I think that, occasionally, people are so confused by new technology that they forget that many of the same things, associated with common sense, still apply. Rather than just throwing up their hands and saying, “This concept of SEO (or Social Media Marketing, or whatever) is just way beyond my understanding. I’ll let the ‘geeks’ figure it out for me”, the buyer needs to use the same thinking that has served them well, in the past. First of all, one needs to determine if something is actually possible. It doesn’t take much to figure out that it would require a complete re-wiring of reality for everyone, in a particular field, to be on the first page of Google. Secondly, if someone was able to accomplish this – they could work for a big corporation or promote themselves and become rich! So the obvious thing staring people in the face is the realization that SEO is difficult.

This leads to another obvious point. If something is difficult (like astrophysics or brain surgery), then it requires years of study and the devotion needed to keep up with the latest information and trends. Ask yourself this – “Can you tell when you’re dealing with an educated and knowledgeable person when you need to get something done?” What would you think if you encountered a person dressed poorly and hailing from a place that good education and advanced equipment/software is inaccessible to the vast majority of the population? If they told you that they could instantly build you a spaceship, would you believe that. Of course not! So, right off the bat, you can see how just a small amount of thought can reveal some pretty basic (and important) SEO business elements.

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